BHUMIKA SHARMA
Digital Marketing Executive | SEO Specialist | Performance Marketer
📍 Delhi, India
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Executive with 4+ years of experience in SEO, Social Media Marketing, Google Ads, Meta Ads, Content Marketing, and Website Optimization. Skilled in driving organic traffic growth, improving search engine rankings, managing paid advertising campaigns, and creating data-driven marketing strategies. Experienced in handling both B2B and B2C marketing projects across SaaS, e-commerce, and retail industries.
PROFESSIONAL EXPERIENCE
Digital Marketing Executive
VerveBot
April 2023 – Present
Key Responsibilities
- Managing SEO strategies for company products and client websites.
- Conducting keyword research and competitor analysis.
- Creating and optimising website content.
- Managing Google Ads and Meta Ads campaigns.
- Planning and executing social media marketing campaigns.
- Monitoring website performance using Google Analytics and Search Console.
- Optimising WordPress websites for SEO and user experience.
- Managing lead generation campaigns for software products.
Projects Handled
- Verve POS
- Verve ICMS
- USA Client Websites
- Company Branding Campaigns
- Lead Generation Campaigns
Key Achievements
- Improved keyword rankings through strategic SEO implementation.
- Increased organic website visibility and website traffic.
- Generated qualified leads through Google Ads and Meta Ads.
- Enhanced social media engagement through content planning and campaign execution.
- Improved landing page conversion rates through CRO optimisation.
GOOGLE ADS & SEO CASE STUDY
Verve POS – Lead Generation Campaign
Project Overview
Managed Google Ads and SEO campaigns for Verve POS to increase lead generation, improve website visibility, and maximise return on advertising spend.
Campaign Objectives
- Generate qualified leads
- Increase website traffic
- Improve conversion rates
- Reduce cost per acquisition
- Enhance brand visibility
Campaign Results
Monthly Ad Budget: ₹50,000
Performance Metrics
- 420+ Qualified Leads Generated
- 42%+ Conversion Rate
- 68% Increase in Website Traffic
- 3.5X Return on Investment (ROI)
- 22% Reduction in Bounce Rate
- CPC Reduced from ₹35 to ₹21 (40% decrease)
Tools Used
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- WordPress
- SEMrush
- Google Keyword Planner
- Meta Ads Manager
HK Luxe Candle – Instagram Growth & Festival Marketing Campaign
Project Overview
Planned and executed Instagram marketing campaigns for HK Luxe Candle, focusing on festival gifting, home décor enthusiasts, and retargeting audiences to increase brand awareness, engagement, and profile growth.
Target Audience
- Festival Shoppers (Diwali & Special Occasion Gifting)
- Women aged 20–40 interested in Home Decor and Lifestyle Products
- Gift Buyers and Handmade Product Enthusiasts
- Retargeting Campaigns for Website Visitors and Instagram Engagers
Marketing Strategy
- Developed a festival-focused content calendar for Diwali and gifting seasons.
- Created engaging Instagram Reels, product showcases, and lifestyle content.
- Designed promotional campaigns highlighting luxury candles and gifting collections.
- Implemented audience targeting based on interests, demographics, and engagement behavior.
- Used retargeting strategies to reconnect with website visitors and social media audiences.
- Optimized posting schedules and content formats for maximum reach and engagement.
- Leveraged trending audio, storytelling, and user-focused content to increase organic visibility.
Campaign Performance
Audience Reach & Engagement
- Reach: 250,000+ Users
- Engagement Rate: 95%+
- Follower Growth: 3,200+ New Followers in 30 Days
Growth Metrics
- Reel Views Increase: +180%
- Profile Visits Increase: +75%
- Saves & Shares Growth: +60%
Key Achievements
- Successfully expanded brand visibility during the Diwali gifting season.
- Built a highly engaged audience through strategic reel marketing.
- Increased product discovery and customer interest through targeted content.
- Improved profile engagement, resulting in higher saves, shares, and interactions.
- Strengthened HK Luxe Candle’s positioning as a premium gifting and home décor brand.
- Achieved significant follower growth within a short campaign period.
- Enhanced audience retention and brand recall through consistent content marketing efforts.
Millionaire Track – SEO & Digital Marketing Growth Campaign
Project Overview
Executed SEO and digital marketing initiatives to improve website visibility, drive organic traffic, increase audience engagement, and generate quality leads for business growth.
Target Audience
- Entrepreneurs and Business Owners
- Working Professionals
- Startup Founders
- Individuals Interested in Business Growth and Financial Education
Marketing Strategy
- Conducted comprehensive keyword research and competitor analysis.
- Created SEO-optimized blogs, landing pages, and website content.
- Implemented on-page SEO strategies to improve search engine rankings.
- Built high-quality backlinks to increase domain authority.
- Managed social media content and engagement campaigns.
- Optimised website structure, internal linking, and user experience.
- Monitored website performance and search visibility using analytics tools.
Key Responsibilities
- Managed website SEO and content optimization activities.
- Performed keyword research and search intent analysis.
- Developed content strategies to increase organic traffic.
- Conducted competitor analysis to identify growth opportunities.
- Managed social media marketing and audience engagement.
- Tracked website performance and marketing KPIs.
- Assisted in lead generation through organic marketing channels.
- Created monthly SEO and performance reports.
Campaign Results
- Organic Traffic Growth: +85%
- Keyword Ranking Improvement: 50+ Keywords Ranked on Google
- Website Engagement Increase: +65%
- Social Media Reach Growth: +120%
- Lead Generation Increase: +40%
- Bounce Rate Reduction: -18%
Key Achievements
- Improved search engine visibility through strategic SEO implementation.
- Increased organic website traffic and user engagement.
- Successfully ranked multiple target keywords on search engines.
- Enhanced brand awareness through content marketing and social media campaigns.
- Contributed to lead generation and business growth through digital marketing efforts.
- Improved website performance and user experience through continuous optimization.